The Middle East creative industry has been looking at different ways to raise awareness around the battles that people are facing in conflict hit areas. Syrian and Rohingya families, torn apart by war, are driven away from the safety of their homes. As countless, widowed… Read More
Binging on Netflix, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Global Brands ranking. The increasing use… Read More
Ever since I joined the media industry in Dubai, about five to six years ago, there was a recurring conversation between entry to mid-level employees that I would hear, “three years, and move to client side”, “got to stick it out another year and I’ll… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
Mubadala Investment Company of Abu Dhabi is set to sell its consortium’s majority interest in EMI Music Publishing to Sony Corporation (Sony) at an enterprise value of USD 4.75 billion. The closing of the transaction is subject to certain closing conditions, including regulatory approvals. “EMI… Read More
What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More
TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More
Ramadan is set to provide a boost for UAE retailers, with two in five (40%) consumers believing that Ramadan has the best offers and is the best period for them to make all their purchases, new YouGov research reveals. The data shows that three quarters… Read More
