As Viu continues its expansion into the Middle East, it parent company Vuclip has formed a partnership with telecom operator Omantel making a foray into Oman. Following this, the OTT video service will be available to Omantel mobile customers across the country. Omantel will provide… Read More
Careem, the region’s ride-hailing app and only tech unicorn in the Middle East, has appointed TBWA\Raad as its global advertising agency of record. The development builds further on what has been a dream run year for TBWA\Raad that included businesses such as telecom company du… Read More
As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More
du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month. The ad ‘Keep on Giving’ plays up the message… Read More
Artificial intelligence (AI) has the potential to boost economic growth in the United Arab Emirates by 1.6 percentage points and add USD 182 billion to the national economy by 2035, according to a recent report by Accenture. The report looked at 15 industries in the… Read More
Adobe has entered into a definitive agreement to acquire Magento Commerce for USD 1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be integrated into the Adobe Experience Cloud, delivering a single platform that serves… Read More
J. Walter Thompson Dubai has been selected by Closeup, Unilever’s oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup, is one of the first brands targeting youth in the oral care market around… Read More
EVOPS DMCC Dubai has formed a strategic alliance with FN Designs that will leverage the two companies’ strengths to expand their footprint across the Middle East. “We are delighted to partner with EVOPS Marketing & PR as the two companies complement each other in different… Read More
Industries in Saudi Arabia are poised with high appetite for Privatization, as the kingdom rigorously moves towards the implementation phase of Vision 2030, according to a new report by Oliver Wyman. According to the report, Saudi Arabia is set to embark fully on its reform… Read More
Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More
