Even though it’s far more common than before for women in Dubai to have a job, it’s still a different case when it comes to working moms. But time in the United Arab Emirates hasn’t exactly stood still either. The film ‘Together Takeaway’ offers a… Read More
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
For many brands, the traveler forms part of an important set of consumers, especially given the manner in which the travel industry continues to boom in a region like the Middle East & North Africa (MENA). But as some marketers may know, there is no… Read More
Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
Spark*, the creative and branding arm of The Publicity Network (Publinet), has appointed Nadine Abboud as Director of Client Services, bringing over 15 years of integrated marketing and communications experience to the agency. In her new role, Ms Abboud will be responsible for providing the… Read More
With portfolio of consumer healthcare brands including Sensodyne, Panadol, Parodontax, Otrivin and Voltaren, for GSK efficiently driving reach and achieving better penetration across markets such as KSA and UAE is imperative. However, that presents challenges in a region where more people spend time on digital… Read More
Completing five years in the Middle East and North Africa (MENA) region, Facebook opened doors to new regional headquarters in Dubai. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching its local… Read More
Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
