Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
Endeavor UAE, a local affiliate of the global non-profit organization identifying and supporting entrepreneurs has added three new members to its Board of Directors. These include Elie Khouri, CEO of Omnicom Media Group MENA; Nabyl Al Maskari, CEO of Al Maskari Holding and Khaled Talhouni,… Read More
Millennials are already the largest generation in the workforce, making up more than one-third of those employed today. By 2020, they’ll grow to represent more than 50 percent of the workforce. Much has been written about this generation’s defining traits: purpose-driven, digitally-savvy, and extremely well-connected.… Read More
Lifestyle behaviors can vary between Millennials, Gen X and Baby Boomers, and more so when looking at behaviors linked to health. It’s almost four in five Millennials who say they exercise at least once a week – a bigger proportion than the number seen for… Read More
Mastercard has appointed Beatrice Cornacchia as Head of Marketing and Communications, Middle East and Africa (MEA). In this role, Ms Cornacchia will leverage her expertise and knowledge of the business and brand’s key pillars and senior leadership credentials to drive business, advance competitive advantage and… Read More
Simply put, Artificial Intelligence (AI) is intelligence displayed by machines. While any technology that seeks to imitate human intelligence can broadly be defined as AI, it is a general terminology that covers various technologies and innovations. While AI can be used in almost any sphere,… Read More
HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
Monetization is among the key concerns for mobile publishers and in the course of the last few years, several routes have shown results. Among these, according to recent surveys by AdColony and Tapjoy, rewarded video ads are becoming an effective source of revenue generation for… Read More
The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region. This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two… Read More
