As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More
The Effective Innovation shortlist for the Warc Awards, a global search for next-generation marketing effectiveness, has three entries from the Middle East & North Africa (MENA) region. Around 21 campaigns have been shortlisted in the Effective Innovation category, which recognizes innovative thinking that has transformed… Read More
The new age customer is a breed that is rapidly creating a new normal, which by definition defies convention. It is not so much about newer kinds of trends that marketers will be faced with in the year ahead but the advances on some that… Read More
To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More
The International Cricket Council’s ICC Champion’s Trophy 2017 in England and Wales came to a thrilling conclusion on June 18 with a final played between fierce rivals Pakistan and India. It was a showdown that met with huge approval in the Middle East, where both… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
Nissan has appointed Peyman Kargar as Senior Vice President and Chairman of its Africa, Middle East, and India (AMI) region, effective from April 1, 2017. He replaces Christian Mardrus who takes up the newly created position of Senior Vice President, Digital Transformation for Nissan Motor… Read More
Nissan is making significant noise around its electric vehicle (EV). The auto manufacturer has signed on actor Margot Robbie as its first ambassador by racing the carmaker’s all-electric BladeGlider sports car around the Monaco Grand Prix circuit. The prototype 190km/h Nissan BladeGlider, which hits 100km/h… Read More
David Parkinson and Rich Rust, former Heads of Digital for Nissan, have joined forces to launch Brave & Heart. The team dubs it a new kind of consultancy with an agile organization at its core and a central mission to drive transformative digital activity for… Read More
