Starz Play Signs Asda’a BCW As Communications Partner
Asda’a BCW will manage Starz Play’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant
Digital
Eyes On Omnichannel, Emaar Fully Acquires Namshi
Emaar Malls, the shopping malls and retail business majority-owned by Emaar Properties, has fully acquired Namshi, the regional fashion ecommerce retailer. This follows acquiring the remaining stake of Global Fashion Group (GFG) in Namshi, in an all-cash transaction of AED 475.5 million (USD 129.5 million).… Read More
DMS, Google Decode Programmatic For MENA Marketers
Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More
KFC’s ‘Digital’ Branch – Not Drive But Scroll Thru
Social media users scroll through an average of 90 meters of content per day, which fast food company KFC believes works up an appetite. With this in mind, it has launched KFC Scroll Thru, a drive thru for the thumb. The interactive social experience allows… Read More
How STC Directed Its Consumers To The Digital Option
Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
DMS Augments Offer; Launches Digital Ad Performance Solution
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Six Developments That Will Impact Social Media Marketing In 2019
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More
Zebanomics: 2018 — The Year Of Accountability & Transformation
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
NBA’s Silver & Twitter’s Dorsey To Discuss Sports Tech At CES
Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, ‘#NBATwitter: A Conversation with Adam Silver and Jack Dorsey’, will discuss their partnership and the NBA’s approach to sports technology… Read More
Retailers Can Lose 81% Customers Without Multichannel Promotions
Retailers are at risk of losing their most loyal customers if they don’t take a multichannel approach. Eight in 10 (81%) UAE shoppers feel annoyed when retailers they are loyal to offer promotions that are not aligned in-store and online. Commissioned by Collinson, a leader… Read More