As Viu continues its expansion into the Middle East, it parent company Vuclip has formed a partnership with telecom operator Omantel making a foray into Oman. Following this, the OTT video service will be available to Omantel mobile customers across the country. Omantel will provide… Read More
As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More
Adobe has entered into a definitive agreement to acquire Magento Commerce for USD 1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be integrated into the Adobe Experience Cloud, delivering a single platform that serves… Read More
indaHash, the technology platform that connects over 600,000 digital influencers to brands around the world, has expanded its global footprint with the opening of a new office in Dubai and key hires in the region. The new Dubai hub will serve as a sales and… Read More
Ipsos has appointed Luc Durand, as the new Managing Director for Ipsos in Morocco and Algeria. Mr Durand will be based in Casablanca and will oversee the operations and growth in both countries. In his role as Managing Director of Ipsos in Morocco and Algeria,… Read More
It’s no secret that the internet has shaped the world and changed lives in big and small ways. Understanding the value that it can bring to the future, the Internet Society (ISOC), a global non-profit organization dedicated to open development, evolution and use of the… Read More
During Ramadan, the busiest ad season of the year, standout content that truly engages audience has the power to drive decisions for the rest of the year. The clutter on TV during Ramadan is twice the norm with ad breaks increasing up to 50 percent,… Read More
The Middle East & North Africa (MENA) Search Awards is now open for entries until June 14, 2018. Produced by Don’t Panic Events, the event will celebrate the achievements of the search industry within the region. The MENA Search Awards will be held at Madinat… Read More
YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
