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Page 275

Cannes Lions & ANA Launch CMO Growth Council

Cannes Lions & ANA Launch CMO Growth Council

8 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

Zebanomics: In Post Sorrell Era, How Will MENA Ad Land Transform

8 years ago by Zeba MahmudAM Editorial

Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More

‘Maharat Min Google’ Aims To Grow Arab World’s Digital Skills

‘Maharat Min Google’ Aims To Grow Arab World’s Digital Skills

8 years ago by AM News DeskDigital

Google has launched Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in the Middle East & North Africa (MENA) region find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min… Read More

MENA’s OTT Market Poised To Be 50% Of Pay TV By 2020

MENA’s OTT Market Poised To Be 50% Of Pay TV By 2020

8 years ago by Asma WangdeDigital

The online subscription videos or what has been traditionally known as over the top (OTT) market currently stands at around 25 percent of the pay TV business in the Middle East & North Africa (MENA) region. This number is set to increase to more than… Read More

Emirates NBD Grows Brand Presence In KSA

Emirates NBD Grows Brand Presence In KSA

8 years ago by Sana MahmudMarketing

Emirates NBD has expanded operations in the Kingdom of Saudi Arabia (KSA). The bank inaugurated its first branch in Jeddah and plans to open a branch in Khobar soon, followed by another branch in Riyadh. This would make KSA Emirates NBD’s largest branch network outside… Read More

And CNBC Goes Live From Abu Dhabi

And CNBC Goes Live From Abu Dhabi

8 years ago by Kiran KidwaiMedia

After having set up its Middle East headquarters to Abu Dhabi, CNBC has finally moved to its new home. The Abu Dhabi facility will act as CNBC’s hub in the Middle East from which the network will continue to deliver business content from across the… Read More

Expo 2020 Adds PepsiCo, Cisco To Partner List

Expo 2020 Adds PepsiCo, Cisco To Partner List

8 years ago by Zeba MahmudMarketing

In preparation of Expo 2020, Dubai is signing on partners who would collaborate to create an unprecedented experience for the 25 million global visitors expected to attend the event. As is known, Expo 2020 will take place between October 20, 2020 and April 10, 2021.… Read More

NMC Becomes Headline Partner For MEPRA Leadership Majlis

NMC Becomes Headline Partner For MEPRA Leadership Majlis

8 years ago by AM News DeskMarketing

The Middle East Public Relations Association (MEPRA) has formed partnerships with the National Media Council (NMC), PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, a communications conference in Abu Dhabi. The event, which will be held on May 10, 2018 at… Read More

Nielsen Adds Smartstore To Shopper Toolkit In The UAE

Nielsen Adds Smartstore To Shopper Toolkit In The UAE

8 years ago by Zeba MahmudDigital

Nielsen has added a new product solution to its Shopper toolkit in the United Arab Emirates. Smartstore, a creative solution for retailers and manufacturers, attempts to get closer to shopper behavior at the moment of truth and uncover ‘what’s next’. The solution allows retailers to… Read More

Zain Saudi Names Sultan Al Deghaither As CEO

Zain Saudi Names Sultan Al Deghaither As CEO

8 years ago by Asma WangdeMarketing

Mobile Telecommunication Company Saudi Arabia (Zain) has elevated its Chief Operating Officer, Eng. Sultan Al Deghaither, to take the lead role across the company as Peter Kaliaropoulos, the current CEO, steps down. Mr Kaliaropoulos will leave Zain Saudi by June 30, 2018 to pursue other… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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