Dubai Studio City (DSC), a regional platform for companies in the broadcasting, filmmaking, media production and entertainment industry, is participating in the National Association of Broadcasters (NAB) Show 2018 in Las Vegas, a gathering for the media, entertainment and technology industries. Held annually since 1991,… Read More
The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The so-called ‘age of information’ giving way to the ‘age of… Read More
For the retail industry on the whole, 2017 was among the tougher years. There was strain on consumer spending, impacting businesses at large. The changes in Saudi Arabia, among the largest markets in the region, added to this. Saudi Arabia is undergoing transition that while… Read More
Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already… Read More
Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
Twitter’s efforts to help brands be relevant in the moment had led to the genesis of Twitter Moments, a feature that combines multiple tweets into one. Twitter officials inform that more people are consuming Twitter Moments, including the ones created by publishers in sports, entertainment… Read More
In early 2017, when we sat down to discuss the format, the purpose and the opportunity of the #OnTheCouchWith series, we didn’t anticipate the foresight inherent in all the people we were yet to meet on the couch. We created many episodes and not all… Read More
Lotame, an independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In EMEA, Lotame has named Alison Harding, Vice President, Data Solutions, EMEA. In APAC, Evgeny Popov has been named Vice President,… Read More
Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months. “As a developer, we needed a… Read More
The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More
