Zee Network has appointed DMS as the exclusive media representative for its Arab audience focused streaming video-on-demand (VOD) platform – Weyyak. The partnership, which became effective in October 2018, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak. “We have witnessed… Read More
As understanding social media users, and the significance they have for brands, becomes critical for marketers, Twitter has taken a closer look at its audience base. Collaborating with Kantar Media in a global study, Twitter has examined what drives usage on the platform, the added… Read More
Expo2020 is likely to lead to accelerated GDP growth in Dubai over and above this year’s 3.5 percent official estimate, according to the CEO of independent financial advisory organization, deVere Group. The Group’s Chief Executive, Nigel Green, also said that his firm will write 25… Read More
As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More
According to a Unilever global study, 54 percent consumers are keen to purchase products more sustainably. Unilever reiterated this at a recent forum to draw regional focus to the global issue of sustainability in order to build an environmentally responsible future for the Middle East.… Read More
Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA. “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat.… Read More
Amsterdam is ready for yet another year of Epica Awards. The platform where journalists turn jurors for creative work, is seeing a marked increase in entries themed around purpose-driven initiatives and messages. Mark Tungate, the editorial director of The Epica Awards, chats with Arabian Marketer… Read More
The total cinema revenue in Saudi Arabia is expected to reach USD 1.5 billion (AED 5.5 billion) in 2030, according to a research by PwC Middle East, a global advisory firm. “By 2030, Saudi Arabia is expected to host 2,600 cinema screens that will entertain… Read More
There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More
